Find the buyers. Make it effortless to order. Get on the shelf and the red carpet.
 
Retail placement is not a talent problem. It's a list problem. Founders who land in boutiques are rarely the ones with the best product; they're the ones with a named, researched, current list of stores and the buyers who work in them.
 
This kit is that list, the document buyers order from, and the letter that opens the side door into a celebrity's wardrobe. Then it runs all three as one thirty-day campaign, because three excellent documents used occasionally produce nothing.
 
Part One — Building Your Buyer Black Book. Six research routes to a named, current list of stores, plus three scripts for getting past a general inbox to the actual buyer. The buyer's name is the difference between a pitch and a submission.
 
Part Two — The Line Sheet Template. A lookbook sells the feeling; a line sheet lets a buyer place an order without emailing you a single question. Header block, product grid, and terms page, ready to fill.
 
Part Three — The Stylist Pitch Letter. Publicists protect a client's image. Stylists build it, and they're actively looking for pieces nobody has put on a red carpet yet. A full letter template plus the benefit lines stylists actually respond to.
 
Part Four — The Thirty-Day Placement Sprint. How the three run together, week by week, with trackers and a follow-up cadence.
 
Who it's for: Product-based brands ready for wholesale and press placement. Not for you if your product photography and pricing aren't finalized.
 
Format: 21-page fillable document, instant download.