The document editors, producers, and buyers actually need — and the reason most founders never get covered. Eight sections, fillable, with guidance on every page explaining what each one is really being asked to prove.
Most founders don't lose the feature at the pitch. They lose it at the media kit — the moment an editor clicks through, can't tell what you do in ten seconds, and moves to the next email.
A media kit isn't a brochure. It's a decision-making document. Someone with ninety seconds and forty other pitches opens it to answer three questions: who is this, why now, and is she going to be easy to work with. This template is built to answer all three, in that order, on their timeline.
Twelve pages. Eight fillable sections. Every prompt tells you not just what to write, but what an editor is really asking when they look at that field, including the gift-guide block formatted exactly the way roundup editors need it, which is the single fastest way to become the easiest inclusion on the list.
Built to the same standard as every asset in the Iconic Visibility Vault. Yours to fill, brand, and send.
- Brand Snapshot — the one page that answers "who is this" before they scroll
- Founder bio in three lengths, because you'll need all three within a month
- Three Signature Story Angles, written as headlines an editor could publish
- Products & Offers, plus the gift-guide field block editors work from
- Press & Proof, Imagery specs, and Contact — the sections that remove the risk of saying yes
- A final-pass checklist so nothing goes out with a broken link or a placeholder

