Seven dimensions, scored out of seventy. Find out who you're actually talking to.
 
Almost every business owner can describe their customer. Women, thirty-five to fifty-five. Established entrepreneurs. Busy professionals. All true, and all useless.
 
A description tells you what a person looks like on paper. A profile tells you what they're trying to fix, what they call it when they talk about it, where their attention already is, what happens in the week before they buy, and what stops them at the last moment. One of those you can build a pitch on. The other you cannot.
 
This is the assessment run before a single pitch, subject line, or media calendar gets written, because a beautiful pitch sent from an unclear brand is the fastest no you'll ever receive.
 
The seven dimensions:
The Person — specific enough to picture one human being
The Problem — what they'd pay to fix, in the order they feel it
The Language — their words, not your industry's
The Rooms — the outlets, stages, and feeds where their attention already is
The Trigger — what happens in the week before they buy
The Objection — what stops them at the last moment
The Value — who's profitable, who repeats, and who to turn away
 
You also get: a 1–10 diagnostic score for each dimension, a 70-point Clarity Scorecard with four interpretation bands, the one-page profile you can hand to any copywriter or publicist, and a thirty-day plan for your two weakest dimensions.
 
Who it's for: Established entrepreneurs, coaches, consultants, speakers, and authors whose marketing is technically fine and isn't landing. Not for you if you're still deciding what you sell.
 
Format: 23-page fillable document, instant download.