The Holiday Gifting Campaign
Ten vetted creators. Twenty guaranteed posts. We source, screen, contract, and manage a complete holiday gifting campaign around your product, with every creator having 10,000+ followers and a verified engagement rate of 5% or higher. You ship the product. We run the campaign.
Your Product in the Right Hands Before the Holidays
Most holiday gifting is a shipping exercise. Boxes go out, a handful of creators post, most never do, and by January no one can tell you what any of it produced. There is no vetting standard, no contract, and no report at the end.
The Holiday Gifting Campaign is a managed creator campaign, not a mailing list. I position your product in front of ten creators who have been individually screened for reach, engagement, and audience fit — and every one of them is under contract to post before a single box ships.
The Standard
Every creator on your roster clears three requirements before you ever see their name: a minimum of 20,000 followers, a verified engagement rate of 5% or higher, and an audience that matches your product category and your actual customer. Creators who fail any one of the three are not presented to you.
Vetted, not volume. Ten creators who post beat fifty who might.
What You Receive
Each creator delivers one in-feed Instagram post and one TikTok. Ten creators, twenty pieces of content, a combined minimum reach of 200,000 followers, and ninety days of usage rights so your team can run that content across your own channels long after the campaign closes.
You approve the final ten before anything ships. When the campaign closes, you receive a wrap report with every live link, its reach and engagement, and a short list of which pieces are worth putting paid budget behind.
The Investment
$2,497. One flat rate for the full campaign: sourcing, vetting, contracts, briefs, management, and reporting.
Holiday capacity is limited to eight brands. Book by October 15 to ensure your product is delivered in time for the holiday season.
What's Included
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Holiday campaign strategy call and product brief
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Creator sourcing and three-point vetting: reach, engagement rate, and audience fit
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Full creator roster presented for your approval before anything ships
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Contracts and individualized content briefs issued to all ten creators
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Shipping coordination and delivery confirmation for every creator
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Guaranteed deliverables: one in-feed Instagram/Facebook post and one TikTok per creator
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FTC-compliant disclosure language built into every brief
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Ninety days of organic usage rights on your owned channels
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Campaign wrap report: live links, reach, engagement, and top-performing content
Not Included
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Product cost and shipping to The Media Collective (supplied by the brand)
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Paid amplification or creator whitelisting: quoted separately
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Exclusivity periods or category lockouts: quoted separately
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Guaranteed sales, follower growth, or a specific revenue outcome
How It Works
Who This Is Built For
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Physical product brands with inventory ready to ship: beauty, skincare, wellness, food, home, and accessories
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Founders carrying a Q4 revenue target who need visibility that arrives before the buying window closes
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Brands who have gifted before, watched the boxes go out, and got nothing measurable back
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Brands preparing for retail or wholesale conversations who need social proof on the record
Who It Is Not For
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Service businesses with no physical product to send
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Brands looking for a guaranteed sales number rather than guaranteed placement
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Brands who cannot ship product within the campaign window
Frequently Asked Questions
What exactly counts as a 5% engagement rate?
Instagram engagement is calculated as total engagements divided by follower count, averaged across a creator's last twelve in-feed posts. TikTok is measured separately against average views, since follower-based rates are not comparable between the two platforms. Both figures are pulled and documented before a creator is presented to you.
Are the posts actually guaranteed?
Yes. Every creator signs a deliverables agreement before product ships. If a creator fails to deliver within their posting window, they are replaced at no additional cost to you and the replacement post is completed inside the campaign period.
Do I pay the creators separately?
No. Creator compensation is covered inside the $2,497. Your only additional cost is the product itself and shipping.
Can I choose the creators?
You approve them. We source and vet against your category, then present the full roster with follower counts, engagement rates, and audience data. Nothing ships until you sign off on all ten.
Can I use the content in my own marketing?
Yes, ninety days of organic usage across your owned channels is included. Paid amplification and creator whitelisting are quoted separately because they carry additional licensing fees to the creator.
What if my product needs a specific niche?
Category matching is part of the vetting, not an add-on. Skincare goes to skin and beauty creators, food to food and home creators, and so on. If your category is narrow enough that ten qualified creators are not available, I will tell you before you book.
When do I need to book?
October 15 is the last booking date for content live before Black Friday. November 6 is the final booking date for content live before Christmas. Holiday capacity is eight brands.
Terms to Publish on the Page
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The Media Collective guarantees creator placement, not sales performance. No revenue, follower, or conversion outcome is promised or implied.
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All creators disclose the partnership in accordance with FTC endorsement guidelines. Disclosure language is non-negotiable and appears in every brief.
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Product and shipping costs are the responsibility of the brand. Product must be delivered to the address provided in the contract within the shipping window.
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Usage rights cover ninety days of organic use on brand-owned channels. Paid media use, whitelisting, and extended licensing require a separate agreement with the creator.
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Creators retain ownership of their content. Posts remain live for a minimum of thirty days.
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Campaign is non-refundable once the creator roster has been approved and contracts are issued.
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Booking deadlines are firm and driven by shipping and posting windows, not preference.